The Fundamentals

ENERGY

It’s 75% of the job.

If you haven’t got it, be nice.

 

DO NOT SEEK PRAISE. SEEK CRITICISM.

It is quite easy to get approval if we ask enough people, or if we ask those who are likely to tell us what we want to hear.

The likelihood is that they will say nice things rather than be too critical. Also, we tend to edit out the bad so that we hear only what we want to hear.

So if you have produced a pleasantly acceptable piece of work, you will have proved to yourself that it’s good simply because others have said so.

It is probably ok. But then it’s probably not great either.

If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’, you are more likely to get a truthful, critical answer.

You may even get an improvement on your idea.

And you are still in a position to reject the criticism if you think it is wrong.

Can you find fault with this?


Have you noticed how the cleverest people at school are not those who make it in life?

What you learn at school are facts, known facts.

Your job at school is to accumulate and remember facts. The more you can remember the better you do.

Those who fail at school are not interested in facts; or maybe the facts are not put to them in a way they find interesting.

Some people simply don’t have a great faculty for memory.

It doesn’t mean they are stupid. It means their imagination hasn’t been fired up by academic tuition.

People who are conventionally clever get jobs on their qualifications (the past), not on their desire to succeed (the future).

Very simply. They get overtaken by those who continually strive to be better than they are.

As long as the goal is there, there is no limit to anyone’s achievement.

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‘I want to be as famous as Persil Automatic.’ – Victoria Beckham

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As a teenager, Victoria Beckham’s ambition was not just to be better than her mates or even be famous singer but to become a world brand.

She not only dreamed about it, but wanted it enough to go about getting it. That in itself makes her different from most of us.

It’s not how good she was that mattered, it’s how good she wanted to be.

What is interesting in her quote is that she didn’t compare herself with George Michael or Mariah Carey, rather she saw the fame of Persil Automatic as her yardstick.

Laugh at it as you may, it’s this highly original imagination that got her where she is today.


You can achieve the unachivable.

Firstly you need to aim beyond what you are capable of.

You must develop a complete disregard for where your abilities end.

Try to do the things that you’re incapable of.

If you think you’re unable to work for the best company in its sphere, make that your aim.

If you think you’re incapable of running a company, make that your aim.

If you think you’re unable to be on the cover of Times magazine, make it your business to be there.

Make your vision of where you want to be a reality.

Nothing is impossible.

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So how GOOD do you want to be?

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All of us want to be good at our jobs, but how good do we really want to be?

Quite good.

Good.

Very good.

The best in our field.

Or the best in the world?

Talent helps, but it won’t take you as far as ambition.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

To many people, being nice in order to be liked is more important. There’s equal merit in that, but you must not confuse being good with being liked.

Most people are looking for a solution, a way to become good.

There is no instant solution, the only way to learn is through experience and mistakes.

You will become whoever you want to be.


小女孩大气度

有一对小姐妹每天放学后,一定会到我们的便利商店光顾,因为这对姐妹乍看之下与其他人并无不同,甚至普通到让人过目即忘,直到我见识到她们之间相处模式那一刻开始。

这个姐姐的外表看来文文静静,但脾气去异常火爆,每次到店里来,总会看见她严厉的对妹妹进行‘机会教育’,最常听见的有:‘妳是笨蛋吗?这个快要到期了,还拿。’

要不然就是:‘妳是白痴呀!明明写买一送一,妳还指拿一个。’

更狠的还有:‘妳这只猪,金额超过了妳不会算吗?’等等之类的。

那个挨骂的妹妹,居然一声也不吭的就任由姐姐骂,还依然气定神闲的挑选她想要的东西,且丝毫不受影响。

某天又到了放学时间,但令人意外的是这天只有妹妹一个人来,我见那个泼辣的姐姐不在,于是便和她聊起天来。

‘妹妹,今天怎么只有你一个人?’我问。

‘姐姐感冒了,所以请假。’妹妹朝我一笑,样子相当可爱。

‘我觉得妳姐姐好凶喔!’我试探性的表示。

‘还好啦!不要理她就好了。’妹妹在卖场逛着,神情相当愉快。

‘可是她每天都那样骂妳,妳不生气吗?’我好奇的问。

‘爱生气的人是她又不是我,而且被骂一下又不会痛。’妹妹嘟嘟嘴道。

是吗?小小年纪居然可以这么豁达,真是不可思议,反观自己,也许是从小就养尊处优惯了,所以现在才会稍微被责备一下就难过得想死,吃了点亏就非得要据理力争不可,在精神层面她真是比我强太多了。

‘阿姨,我要买这个。’妹妹拿着一支冰棒到柜台来结账了,我一看正好是促销品,于是对她道:‘妹妹,这个现在买一送一喔!妳可以再去拿一支。’

我以为她的反应一定和其他小朋友一样,先是眼睛一亮然后满心欢喜,不料她却对我说:‘可是我现在只想吃一支就好,另外一支就送别人好了。’

说完对我挥挥手便走了。看着妹妹一蹦一跳的离去,我忽然有很深的感触,这个小女孩台特别了,甚至让我觉得在某方面我必须向她学习,挨骂,她可以不在意;多的,他也不贪心,如果有人都能以这么简单、纯真的心来面对这世界,我想纷争与悲剧应该就可以终止了吧!

小女孩


Why do we strive for excellence when mediocrity is required?

There is little demand in the commercial world for excellence. There is a much, much bigger demand for mediocrity.

The truth is, I’m glad it’s this way.

Imagine a world where all clients were wonderful, where we could produce whatever we felt like with no restrictions, with everybody having freedom to produce all their fantasies unfettered by tedious clients.

What would we do?

We would react against it, saying, ‘Isn’t this boring. How can we be dull? Let’s do it badly, let’s make it ugly, and let’s make it really cheaply.’

That’s the nature if the creative person. All creative people need something to rebel against, it’s what gives their lives excitement, and it’s creative people who make the clients’ lives exciting.

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I do it for me.